Xccelerate Ecosystem

Xccelerate is an innovative learning ecosystem that offers personalised mentorship, a tech job board and gamified curriculum. Through continuous research, user-centric design, and cross-functional collaboration, we've empowered thousands of students to achieve their career goals and added value to the tech industry.

Project details

Client

Xccelerate

Project

Xccelerate Ecosystem

Year

2021

Services

UX/UI Design Service Design Branding

Credits

Steve Safarowic - COO
Lavine Hemlani - CEO
Bell Chan - UXUI & Design System Designer

Xccelerate Website ↗

Category

Branding, UX/UI Design, Service Design

Problem Statement

Xccelerate helps people find their passion whilst learning tech skills. The challenge is to create a seamless and engaging learning experience that helps students achieve their career goals.

My Contribution

I joined Xccelerate in 2021, I've contributed to the product development of different platforms to the present day. As the Chief Experience Officer, I lead the design and user experience of Xccelerate's platform. As a team, we are ensuring an optimal experience for learners, mentors, and B2B clients. My responsibilities include:

Designing the interface, website, and overall user experience
Applying UX and service design principles through continuous research and iterations
Creating and managing the curriculum for the UX/UI Design Program
Recruiting and managing UX mentors
Collaborating with the CEO and COO to set goals and tasks for the company

Solution and Impact

Xccelerate offers a comprehensive ecosystem that includes:

A platform for learning from pre-recorded curriculum content
A job board for searching tech jobs
A live mentorship platform called Xccelerate Live
This ecosystem has helped train and position thousands of students in prestigious companies, adding value to the tech industry with an on-demand curriculum, optimal learning experience, and interactive community

Key personal challenge(s)/learning(s)

Balancing the needs of different stakeholders (learners, mentors, internal team) while maintaining a cohesive user experience
Continuously iterating and improving the platform based on user feedback and research insights
Effectively communicating design decisions and their impact to the leadership team

The Why? - Context

Xccelerate's mission is to expand worldwide with a high-quality product that empowers individuals to pursue their tech career aspirations. By providing a holistic learning ecosystem, Xccelerate aims to bridge the gap between talent and income opportunities, ultimately contributing to the growth and development of the tech industry.

Hypothesis

By creating a comprehensive learning ecosystem that combines pre-recorded curriculum, live mentorship, and job opportunities, Xccelerate can effectively support students in achieving their career goals and contribute to the growth of the tech industry.

Research Methodologies and Results

User interviews: Conducted interviews with current and prospective students to understand their pain points, learning preferences, and career goals. Key insights include the need for flexible learning options, personalised guidance, and practical application of skills
Usability testing: Tested the platform's key features and flows with users to identify areas for improvement. Findings suggest the need for clearer navigation, more intuitive task flows, and better integration between learning resources and job opportunities
Surveys: Gathered feedback from students and mentors on their overall experience, satisfaction levels, and suggestions for improvement. Results indicate high satisfaction with the quality of content and mentorship, but a desire for more interactive features and community engagement
Competitive analysis: Evaluated similar learning platforms to identify best practices and areas of differentiation. Insights include the importance of mobile-friendly design, gamification elements, and personalised learning paths

Key insights and findings

Students value flexibility, personalisation, and practical application in their learning experience
Mentorship and community engagement are crucial for supporting students' career growth
Seamless integration between learning resources and job opportunities can enhance the platform's effectiveness
Continuous feedback and iteration are necessary to maintain a high-quality user experience

Products

Xccelerate Learning Courses: Provides access to pre-recorded curriculum content, interactive exercises, and assessments. Offers personalised learning paths based on students' goals and progress
Xccelerate Live: Enables live mentorship sessions with industry experts, allowing students to receive personalised guidance, ask questions, and engage in discussions
Xccelerate Job Board: Connects students with relevant job opportunities in the tech industry, providing access to job listings, application support, and networking events

Touchpoints

Website: Serves as the main entry point for users to learn about Xccelerate's offerings, enrol in programs, and access learning resources
Mobile app: Provides a convenient way for students to access learning content, participate in live sessions, and stay connected with the Xccelerate community on-the-go
Email and push notifications: Used to communicate important updates, upcoming events, and personalised recommendations to students based on their interests and progress
Social media: Fosters a sense of community and engagement among students, mentors, and alumni through sharing success

Key Personal Learnings & Next Steps

Balancing user needs with business objectives requires a deep understanding of both and the ability to find creative solutions that serve both stakeholders
Continuous learning and adaptation are essential in the fast-paced world of technology and education. Staying up-to-date with industry trends, user preferences, and best practices is crucial for maintaining a competitive edge
Effective communication and collaboration with cross-functional teams are key to delivering a cohesive user experience. Aligning on goals, sharing insights, and jointly problem-solving are critical for success