Magia Agave

PLACES AND DREAMS, a collection inspired by Mexico's diverse and magnificent landscapes. Each product represents a specific location within our territory, with the reference drawn from the unique values that distinguish these places, such as natural diversity, endemic architecture, historical significance, the mystery of hidden spaces, or the cultural transformation of the landscape over time. This product line was designed for the tequila company "Casa Tradición Clase Azul".

Project details

Client

Tequila Casa Tradicion

Project

Magia Agave

Year

2015

Services

Industrial Design Crafts & Arts Creative Direction

Credits

Pedro Romo - Treadle loom. 
Gerania - Hand embroidery.
Santiago Vega - Branding/Photography.

Watch video ↗

Magia Agave Cover

These table runners are woven using the treadle loom technique, featuring a hand-embroidered pattern inspired by the distinctive landscapes of Tequila, Jalisco.

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MA Proceso 1
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This was only a Glimpse.

I would love to share the full version with you. Connect with me on Linkedin, email me at kalebjcardenasz@gmail.com, or send me a message below.

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Kaleb Cardenas

"Design creates culture, culture shapes values, values determine the future."

Origin

Guadalajara, Mx

Work by

Kaleb Cardenas © 2024

Kaleb Cardenas

"Design creates culture, culture shapes values, values determine the future."

Origin

Guadalajara, Mx

Kaleb Cardenas © 2024

Kaleb Cardenas

"Design creates culture, culture shapes values, values determine the future."

Origin

Guadalajara, Mx

Work by

Kaleb Cardenas © 2024