COmer

Aiming to connect the present to the past and the essential with the conventional, we designed an intangible experience built on one verb and two nouns: SHARING, through BREAD and SOIL, creating a bridge where nature's basic elements coexist: earth, water, air, fire, and humanity.

This collective vision represents the concept behind 'CO-MER', a series of containers that trace and rescue the origins of eating, sharing, and cooking. The three pots collaborate symbiotically to accompany the bread-making process; each one configured with a unique function and a correlating one in relation to the whole.

Project details

Client

Lexus Design Award

Project

COmer

Year

2018

Services

Industrial Design Crafts & Arts Creative Direction

Credits

Carlos Sfeir
Diego Gajardo
Lucas Margotta


Watch video ↗

COmer Cover

How can we generate rituals that enable us to share culture, develop creative skills, and enhance collaboration?

The work environment requires rituals that foster collaboration. COmer is a project that invites creative teams to gather and share a piece of bread as a means to reflect on the elements that unite us.

Design Principles

To create a cultural phenomenon, you need bodies, spaces, artifacts, heroes, images, and of course, rituals. COmer is a transcultural, analog, transportable, and inclusive ritual to experience collaboration through the process of preparing and sharing bread.

COmer Sketches
COmer Sketches
COmer Burning
COmer Burning
COmer Proto 1
COmer Proto 1
COmer Proto 2
COmer Proto 2
COmer 1
COmer 1
COmer 2
COmer 2
Comer 3
Comer 3
Comer 4
Comer 4

Ritual Design

The biggest pot is used to mix and knead the flour and water, while the smallest one is where the dough reacts by leavening. Water and earth, together, invite the air to join. Then, by integrating the middle-sized container, all three pots are combined to form an oven, where the bread is cooked over fire. At last, the middle-sized container is used to provide the bread. 

The containers are fabricated in clay from Pomaire, a rural town in heart of Chile’s central valley that treasures an ancient pottery tradition. Their circular shape stems from the material’s turning process, symbolizing an equidistance between the convened guests, inviting them to share. Bread and soil coexist in nature and society through the energy of our hands. ‘COmer’ designs an experience around bread-sharing, rescuing past and present values materialized through clay containers. Prefixed by CO, ‘comer’ is the Spanish for to eat: the CO reminds us to always do it together.

This project was selected as a finalist for the Lexus Design Award 2018. For more information, please visit:
Lexus Design Award ↗

Comer Cooked
Comer Cooked
COmer Santiago
COmer Santiago
Comer Lexus Award

This was only a Glimpse.

I would love to share the full version with you. Connect with me on Linkedin, email me at kalebjcardenasz@gmail.com, or send me a message below.

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Kaleb Cardenas

"Design creates culture, culture shapes values, values determine the future."

Origin

Guadalajara, Mx

Work by

Kaleb Cardenas © 2024

Kaleb Cardenas

"Design creates culture, culture shapes values, values determine the future."

Origin

Guadalajara, Mx

Kaleb Cardenas © 2024

Kaleb Cardenas

"Design creates culture, culture shapes values, values determine the future."

Origin

Guadalajara, Mx

Work by

Kaleb Cardenas © 2024