COmer
Aiming to connect the present to the past and the essentials with the conventional, we designed an intangible experience built on one verb and two nouns: SHARING through BREAD and SOIL. This creates a bridge where nature's basic elements coexist: earth, water, air, fire, and humanity.
This collective vision represents the concept behind 'CO-MER', a series of containers that trace and rescue the origins of eating, sharing, and cooking. The three pots collaborate symbiotically to accompany the bread-making process; each configured with a unique function and a correlating one with the whole.
Project details
Client
Lexus Design Award
Project
COmer
Year
2018
Services
Industrial Design Crafts & Arts Creative Direction
Credits
Carlos Sfeir
Diego Gajardo
Lucas Margotta
How can we generate rituals that enable us to share culture, develop creative skills, and enhance collaboration?
The work environment requires rituals that foster collaboration. COmer is a project that invites creative teams to gather and share a piece of bread as a means to reflect on the elements that unite us.
Design Principles
To create a cultural phenomenon, you need bodies, spaces, artifacts, heroes, images, and of course, rituals. COmer is a transcultural, analog, transportable, and inclusive ritual to experience collaboration through the process of preparing and sharing bread.
Ritual Design
The biggest pot is used to mix and knead the flour and water, while the smallest one is where the dough reacts by leavening. Water and earth, together, invite the air to join. Then, by integrating the middle-sized container, all three pots are combined to form an oven, where the bread is cooked over fire. At last, the middle-sized container is used to provide the bread.
The containers are fabricated in clay from Pomaire, a rural town in heart of Chile’s central valley that treasures an ancient pottery tradition. Their circular shape stems from the material’s turning process, symbolizing an equidistance between the convened guests, inviting them to share. Bread and soil coexist in nature and society through the energy of our hands. ‘COmer’ designs an experience around bread-sharing, rescuing past and present values materialized through clay containers. Prefixed by CO, ‘comer’ is the Spanish for to eat: the CO reminds us to always do it together.
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This project was selected as a finalist for the Lexus Design Award 2018. For more information, please visit:
Lexus Design Award ↗
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